PRODUCTS

The most sophisticated button ever made.

We are proud to announce it. It does exactly what the previous one did, in three versions and at three prices.

Get the appSee the lineup

The lineup

Three ways to do nothing.

The same button at three prices. The last one costs 101 times the first.

nada$0.99

One button. Nothing happens. Mentorship included.

  • 1 button*
  • 2 standard + 2 high-efficiency springs
  • 2.0 mm of bounce
  • 0 functions
  • Black / Red
  • 1 year of warranty
  • Email support

Pre-order now

nada max$9.99

Ten times the price, the same nothing. The same mentorship.

  • 1 button*
  • 4 standard + 4 high-efficiency springs
  • 2.0 mm of bounce
  • 0 functions
  • Black / Red
  • 2 years of warranty
  • Email support

Pre-order now

nada ultra$99.99

Nothing, forever. The same mentorship.

  • 1 button*
  • 8 standard + 8 high-efficiency springs
  • 2.0 mm of bounce
  • 0 functions
  • Black / Red, White, Rose, Silver
  • Lifetime warranty
  • Email support, priority

Pre-order now

All three do exactly the same. That is the point. Rose gold: not available.

* Charger not included. It does nothing. It does not need one.

Ways to pay

Pay once

$0.99

One payment, and that is the end of it. This is the option we would choose.

Financing available

12 × $0.09

Twelve installments. $1.08 in total, nine cents more than paying once. Take your time.

Trade in your old button

$0.00

Bring us the button you were pressing before and we will take it as part payment. That is what it is worth. We will take it anyway.

None of these are real payment methods. Trade-in value assessed by us, in front of you, in under a second.

Nada-Zero technology, it's not possible

Nothing, all the way down.

Every button before this one did nothing by accident. Nada 1.0 is the first one engineered to do nothing on purpose: no function to call, no state to change, no result to wait for. We call it Nada-Zero, and it runs from the first press to the last.

0 msFrom the press to the nothing
0Functions that could fail
0Side effects, before or after
408 kmAltitude of the last test

Nada-Zero is included in every version, including the ones that are not out yet. It has been tested in space, at the request of nobody. We did file for a patent. The office replied that nothing cannot be patented, and we took that as confirmation.

Compare versions

Six versions. One button.

Six generations of continuous improvement. The bounce has grown two millimeters.

nada 0.1nada 0.5nada 0.9 New releasenada 1.0 nada 1.1soon nada 1.2soon
Buttons111111
Functions000000
Button bounce0 mm0 mm0 mm2 mm5 mm5 mm
HapticsNoNoNoNoNoYes
What's newIt existedA shadowNothingThe bounceThree more mmIt vibrates
Reason to upgradeNoneNoneNoneTwo millimetersThree millimetersThe vibration

Nada 1.1 and 1.2 are not out yet. We are pacing ourselves.

Tech specs

Everything you need to know.

The full technical disclosure: mechanism, tolerances, chip, thermal design and rated life. Of a button.

Ø 44.0 mm Ø 62.0 mm Height 18.0 mm Bounce 2.0 mm Travel 1.5 mm 1 2 3
  1. Rebound assembly, aeronautical grade.
  2. Anti-gravity plate. Keeps the button from falling off the screen.
  3. Four springs: two standard and two high-efficiency.
Front view. Not to scale. Neither is the button: it has no size and no material. The 2.0 mm of bounce are the only thing on this page that actually changed.
Side view. Okaaaay… it is the same drawing. It is a circle. What were you expecting?
Top view. A circle. Told you.
Bottom view. A circle. The dashed line is the cap, hidden under it. Also a circle.

Rebound system

Mechanism
Aeronautical rebound assembly, single stage.
Springs
2 standard and 2 high-efficiency. Double on max, four times on ultra.
Travel
1.5 mm, damped.
Bounce
2.0 mm. Two more than the previous one.
Anti-gravity
Active. The button has never fallen off the screen.
Tolerance
±0.0 mm
Rated life
10,000,000 presses. Nothing changes after any of them.

Engine

Technology
Nada-Zero. Patent application rejected.
Chip
N0
Cores
0. Threads, also 0.
Response
0 ms, from press to nothing.
Thermal design
Passive. Nothing gets warm.
Haptics
None. You feel the glass, which is already something.

Everything else

Buttons
1
Functions
0
Accounts
None
Data collected
None
Servers
Zero
Battery impact
Yes, a little. Sorry.
Materials
Pixels
Environmental impact
Whatever your phone was doing anyway.

Sold separately

Everything that is not in the box.

There is no box. There are, however, accessories, and they are the only part of this product with a healthy margin.

Nada Cloth

$19.00

Microfiber, for wiping the screen after you press it. Both sides work exactly the same.

Sold out*

Nada Charger

$29.00

Not included. The app does not need one, and neither did the previous one, but here it is.

Sold out*

Nada-to-Nada Adapter

$39.00

Connects one nothing to another. Cable sold separately.

Sold out*

Nada Box

$24.00

Empty, and it stays empty. The product does not come in one, but you can own one.

Sold out*

NadaCare+

$49.00 / year

Covers accidental damage to nothing. Two claims a year. Nobody has ever claimed.

Sold out*

Printed Manual

Free

Forty-eight pages, with contents, page numbers and an alphabetical index. None of them explain anything, because there is nothing to explain.

Download the PDF

None of this is for sale. It is all sold out, which is easy when none of it was ever made. The cloth costs nineteen times what the app costs, the empty box costs twenty-four, and the manual is free, which tells you what it is worth. We do sell other things, and those are real: visit the shop.

* Only sold with a new nada. They are ticked when you configure one.

LAUNCH

Nada 1.0 is coming.

October 1, at 10:00 a.m. There will be a stage, a countdown and nothing to announce that is not already on this page.

Time left until October 1

--d
--h
--m
--s

The agenda

  1. 10:00Doors open. Nobody comes in.
  2. 10:01Nothing. Live, on the main stage.
  3. 10:45Questions from the audience. There is no audience.
  4. 11:00Close. You did not miss anything.

Where

Nada Park, Silicon Honey. No streaming, no recording and no replay: it would be the same file every time.

0 Nada Loop Empty block Idle Avenue Vacant Street Pending Road
Map not to scale. The pin marks where Nada Park should be. There is nothing there, which is exactly as planned.
Nada Park 0 Nada Loop Silicon Honey, 00000 Nobody has ever been. The address works anyway.
Date
October 1It moved once already.
Doors
10:00 a.m. PTThey open. Nobody comes in.
Capacity
UnlimitedNot one seat has been taken.
Parking
EverywhereThe lot is empty. It always is.

Our first and last product

nada

Join us in doing nothing. $0.99, once, and the mentorship comes with it.

Start with the button